Potential Earnings

Knowledge that helps the seeker gain a better understanding of himself.

Unfortunately many people see gurus – and marketing gurus in particular – as successful, over-bearing, conceited boors.

Trust me, if a person was successful in this field, he’d never have got there by being over-bearing and conceited.

Why? Because to be a success, you need other people to help you get there. And no one is going to do business with you if you’re an over-bearing, conceited boor.

So just why do you need a guru?

For the same reason you need a parent – to guide you when you are young and still learning the ways of the world.

For the same reason you need a teacher – to introduce you to new concepts and ways of thinking you may never have conceived of.

For the same reason you need a football coach – to teach you the rules of the game.

For the same reason you need a mountain guide – to take you through treacherous terrain to a safer place.

Sadly, people only perceive gurus as someone to look up to with fear and disdain, or as someone to pull down so that one can feel important.

They can never understand that a guru (or mentor, or teacher, or whatever you choose to call them) is just someone who can help cut their learning curve.

Someone who can help you NOT re-invent the wheel, but continue where they left off.

Someone who could share with you a new way of doing things that could benefit you in ways you could never imagine.

Few ‘real’ gurus – at least those worth learning from – will ever want to be called that.

The ones who do are usually cocky, self-professed types, full of their own importance – and you’ll learn more by avoiding them like the plague.

The gurus to watch (note, I didn’t say follow – as in sheep) and learn from, are the ones with a long track record of success.

The ones who have repeatedly proved that their methods are legitimate and that they work.

Not the flash-in-the-pan types, who come and go faster than you can say “bestselling ebook.”

Not the ones who jump from one opportunity to the next and try to take you along for the ride.

Not the ones who endorse everything from lunar real-estate to miracle cure-alls.

And certainly not cocky little teenagers, who have never cut their teeth on real marketing.

Don’t expect your chosen guru to know everything about everything.
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This entry was posted on Thursday, July 29th, 2010 at 10:13 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.